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The Five Most Commonly Encountered, Off-putting E-commerce Errors
While getting less public handwringing than during holiday season, the "abandoned shopping cart problem" continues to wreak havoc on online sales. Recently I judged a raftload of sites for the Webby Awards (my second time) and for the Inc. magazine Web Awards, as well as for my own clients. Here are the five irritants and obstacles that most frequently disrupt the visitor's shopping experience at e-commerce sites. Blunders are equally rampant at well-funded corporate sites and those from home-based businesses. The good news is that many of the errors are extremely easy and inexpensive to fix. About The Author Marketing guru Marcia Yudkin is the author of Poor Richard's Web Site Marketing Makeover: Improve Your Message and Turn Visitors into Buyers, from Top Floor Publishing (http://www.yudkin.com/mmakeover.htm) and numerous other books on marketing. She recently began offering Web site reviews for just $40 (http://www.yudkin.com/sitereview.htm).
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